An Open & Honest Letter to All
MEN IN THEIR EARLY 30’s:
Here’s How You Can Get Your Power Back By Building Strength & Size WITHOUT Getting Fat Or Being A Meathead.
So You Can Boost Your Confidence - Attract ALL The Women - Avoid Burnout - And Most Of All... Have ‘Meaning’

We’re Not Supposed To Have a Burnout, You and I. 
Not at our age. 

We’re supposed to put our head down. Grind. Work harder. And stop complaining.

At least that’s what I was told... 😕

After putting in all that hard work in my twenties, when I arrived in my early 30’s I was expecting to be so much further. In both Career and Fitness.

Instead, I was Burnt out, tired all the time, and I had lower back pain like I was some old man.
I hadn’t built the muscle I wanted and I was lacking any kind of confidence or fulfillment. I got lazy and stopped taking massive action like I used to. I started getting‘nice and cozy’ in my comfort zone and started drifting as life just passed on by.

Tell anyone else about this and you’ll get the expected response: “You’re too young for that!”

(In other words: Shut Up)

But Let Me Ask You - Does Any Of This Sound Familiar To You?

🔥 You used to be on fire, but now…
  • You’re Comparing Yourself To Others? 
    Social Media is giving you brain fog, and you spend too much time on it...
  • You Lost Your Winning Habits? 
    Those daily rituals that used to keep you grounded and on track...
  • You Stopped Dreaming Big - Started To Think 'Realistic'?
    "Yeah Let's GO!" turned into "Noo I better play it safe"...
  • For The First Time In Your Life You Feel Like You’re Going Backwards​?
    And This Is Killing Your Desire To Do Anything...
If this sounds anything like you, then keep reading.

If You're A Guy In Your Early 30's Who Wants to Overcome Your Burnout And Head Into Your 40's...

  • Leaner Than You've Ever Been
  • Packing More Muscle And Stronger Than An Ox
  • ​Energetic And More Attractive Than Ever
  • ​With A Sense Of Fulfillment & Belonging

... then this is the most important letter you'll read all year

On the next page lies an opportunity to get my Mid Life Muscle Program, which contains the exact 5 pillars I used to turn my own life around. 

This is designed specifically for men in their early 30’s who are looking to pack on muscle, and reap the benefits of more self-confidence and becoming more decisive in everything they do.

Here's What you'll Learn Inside Mid Life Muscle...

How To Get Clear On What Really Matters

👉 How to stay true to your path and not let outside opinions throw you off track
👉 Why everything you do physically affects your mental state, and how to use this in your favor every morning
👉 What you need to know about yourself before you can make any kind of progress

Strength Training Secrets

👉 The 3 methods of lifting weight and why you need all 3 to consistently get stronger
👉 The exact sets and reps you need to build the most amount of muscle
👉 When to have Deload weeks and how to incorporate them

Anabolic Cardio

👉 The 4 methods of doing cardio and which one of them you should avoid if you want to keep your muscle
👉 The 1 piece of cardio equipment you need in your garage that actually builds muscle while reducing soreness (and it’s not Yoga mat)
👉 How often you really need cardio and why you shouldn’t sprint before Leg Day

How To Eat Like A Man

👉 How many calories you need to achieve your goals (it’s more than you think)
👉 Out of Carbs, Protein, Fat - which one is most important, and how much of it to take in every day
👉 The very best foods to eat that provide you with the most nutrients per bite so you don’t need to get on supplements

How To Grow Up For Real And Become More Productive

👉 Why motivation is overrated and how you need hard work and discipline instead
👉 The easy way of building your discipline so you become that role model to your surroundings
👉 How to never fall into the ‘victim’ trap again and take extreme ownership in every aspect of your life
You’ll receive all this and more in the Training on the next page. All you have to do is click the button and enter your email address, and I will give it to you 100% for Free.
Yes. This Training Is… 100% FREE.
I know that sounds sketchy, and you’re probably thinking… why?

2 reasons...
First Off...
You probably don’t even know me. 

I’m not some fitness influencer with millions of followers that does vlogs and motivational-quote-selfies. I’m actually a gym owner with multiple locations in Los Angeles and Orange County. 

I’ve helped dozens of guys in their early 30’s build strength and size while staying lean, and I put all my findings in Mid Life Muscle on the next page. So if all you do is consume my training, and apply it on your own, you will get results.
... And Secondly:
If you like my training, and you would like to receive coaching from me - there will be an opportunity to join my 12-week Mid Life Muscle Coaching Program on the very next page

Every month I take on a handful of guys and coach them to become the man they're meant to be. You get the workout routines, the cardio programs, and I'll tell you what to eat...

But the real magic is in the community of like-minded men your age who are all on the same path. It's a guaranteed way to reclaim your power and start accelerating through life again.

Who Am I Anyway?
Well I’m the greatest trainer in the world. That’s what my Mom would've said.
But really, I’m just a regular guy like you.
At the time of writing this I’m 36, and it took me years of hard work and sacrifice to climb out of the emptiness that was my early 30’s. 
I also know quite a bit about building muscle while staying lean - here’s my story:
Who Am I Anyway?
Well I’m the greatest trainer in the world. That’s what my Mom would've said.
But really, I’m just a regular guy like you.
At the time of writing this I’m 36, and it took me years of hard work and sacrifice to climb out of the emptiness that was my early 30’s. 
I also know quite a bit about building muscle while staying lean - here’s my story:

I Was Born In California, And I Was A Chubby Kid
But I didn’t really feel that until I moved to Holland at the age of 8.

My Mom was Dutch. Never knew my Dad. And my whole family is Dutch.

And kids in Holland are fit. 

They ride bicycles and play soccer every day. And for dinner they eat steak and potatoes mixed with Kale.
And there I was, and I liked Nachos.

But they didn't have 7-11 in Holland.

So I started eating like a Dutch boy (which probably saved me from eating too many Twinkies had I stayed in America).

But still, even though I was riding bicycles, learned how to ice skate, and became an avid supporter of Ajax Amsterdam - I was always picked last at soccer games.

(and that’s a big deal)

It Was My DREAM To Get A 6-Pack
Maybe it was because I was never in the greatest shape as a kid. Or because I thought it would get me the girls. 

But in my early twenties I decided to JUST DO IT. 

I decided to study weight loss, muscle building, and nutrition until I got it right.

It took me 3 years of trial and error (this was before internets and iphones)

And eventually I succeeded in getting that lean body I wanted.
This was right before I moved back to USA 🇺🇸

I got my Aerospace Engineering degree in Amsterdam. And my Mom and I both felt the 'land of the free' calling our names.

Holland was great. But that cold weather was cold.

And America... America was the land of opportunity 🦅

I wanted me a Corvette! Or a Mustang, at least.

So I moved, had $900 in my bank account, and landed an engineering job…

… and I was put in a cubicle.
I hated that cubicle. I hated that job.

Or put differently, I 'liked it in small doses'

However, the universe handled that.  I was laid off 4 months into it. 

And that was a blessing in disguise, because:

I Had Always Wanted To Be A Personal Trainer...
I mean, they have the best job in the world. They prevent illness and make people better. 

(that's better than what Doctors do!)

And if you're going to live in America, you might as well do what you love.

(something not involving TPS Reports)

Long story short - I had no money, but also didn't want to go back to being an engineer.

So I applied at over 14 of those big gyms. And got hired at one of my last interviews because they were short on trainers.

"If it doesn't workout, you can always work at the Juice Bar"  - my manager at the time.

I didn't come to America to make smoothies
So I hustled hard. And I loved it. 

Got all the certifications, went to all the seminars, and built up a clientele. Then after 2 years I left to ‘start my own thing’.

I had no idea what 'my own thing' was going to be.

This was when 1-on-1 training was the only known solution.

It was going to be a fitness training service. And my original plans were to name it something complicated in Dutch or Latin.

But as I was training one of my clients at the time - she said:

"Why don't you...
just, like...
call it... like,
straight up... you know,
like, FITNESS?"

So... I got myself a DBA and called my business 'Straight-Up Fitness'.

And I started driving to clients at their homes. With adjustable dumbbells and an inflatable exercise ball in the trunk of my car.

It Was Not Easy...
I probably spent more in gas than I made from training. And oatmeal was all I ate.

I told my Mom I was just fine, and eventually all that grind led me to start an indoor bootcamp

(this was long before 'bootcamps' were a thing).

The heaviest Dumbbells we had were 20 lbs

And every day was basically Cardio 😃
This made me think...

Why do I lift weights elsewhere for my own workouts...

And we only do cardio for our own clients?

It made no sense. Clients were plateau-ing left and right.

So I introduced heavy weights into our workouts.

Squat racks, Barbells, all that stuff. And made my gym somewhere I would want to workout myself.

This is when bald eagles started soaring over my head, and I finally started eating more than just oatmeal.

 We had everyone working out exactly as I wanted:

🏋️ Heavy Weights, 🏃‍♂️ Hard Cardio, 🥩 Real Food
Thanks to an awesome staff and amazing clients, we grew to 3 locations, with 15 trainers, serving over 1,000 clients every month. 

And things were good...

And this is where I could end 'My Story'...

However,

My life changed forever when my Mom passed away due to Ovarian Cancer.
I was 31 at the time...

I had a business. Did my own laundry. Made my own bed.

(I was responsible)

But for my emotional well-being I depended on my Mom being there. 

(She was all I ever had). 

I didn't know how to process it, so I did what most men do...

I didn't process it at all.

I went full Clint Eastwood
Put on my stiff upper lip, and stayed 'busy'.

Kept working. Bought a nice house. Tried to fill my 'void' with cars and motorcycles.

I was avoiding it though

In the whole first year that passed, I hadn't even looked at old photo albums of us together. I didn't want to go through the pain of processing it.

2, 3, 4 years passed and I thought I was coping just fine.

But inside I started to feel burnt out. 

On a personal level I was becoming stagnant, and... 

I felt like I was letting her down
It took me 5 years to realize I probably needed to process it.

So I built up the courage to actually go through an old photo album...

Little did I know, she had written me notes at each picture

And my 'Clint Eastwood-act' went down Niagara Falls.

But that's fine, because:

"The strongest thing a man can do is cry, to expose your feelings, to be vulnerable in front of the world. That's real strength" - Jay Z

It was an emotional couple of days, but by dealing with it - I had a breakthrough.

For the previous 5 years, the child in me refused to move on. 

I was being a kid, running away from it.

Keeping everything inside, wondering why this happened TO me...

Why is it that she had to leave when I was 31 - while other 50-year old guys don't even call their Mom for Christmas?

But after getting vulnerable...

I changed my perspective. And I viewed it as that it happened FOR me.
Life presented me this situation for me to accept, and I leaned into it.

Her last words were to "keep going" and I'd disappoint her if I didn't do just that.

Needless to say, at the brink of burning out...

I Needed To Man Up
After 5 years of avoidance, there were no shortcuts this time.

Like everyone else - I could either complain, or improve.

So I set new goals, deadlines, and checked in on myself every week. Anything to keep my mindset positive while increasing my 'capacity'.

I started a new powerbuilding routine, made cardio a habit, and of course watched Rocky 1 through 4
It's easy to say I 'didn't have a choice'
But I didn't give myself a choice. And neither should you.

You always have a choice to identify your own problems.

When you do, you'll have the clarity to overcome them..

Now am I telling you to go through old photo albums?

No

And am I Mr. Perfect now?

Definitely No

 What I am saying is, you're never DONE.

The minute you start avoiding is the minute life gets hard.

Live in your truth, always strive for better.

The only time you should 'peak' is right before you die. Until then, remember this:
  • Your Attitude is Everything (it takes conscious effort to control your thoughts)
  • Your Self Worth Grows When You Own Up To Your Problems (the more successful you get, the more problems you'll have)
And most importantly...
  • Your Past Doesn't Matter
Whether you had a bad childhood, had your heart broken, or lost it all.

Your past is what put you where you are right now.

And you can either own it, and build.

Or complain, and cope in unhealthy ways. 

This is the 'philosophy' I apply to Mid Life Muscle. Which is why we're not 'just a workout program'.
I built Mid Life Muscle so guys in their early 30's can avoid:
  • Stagnancy - Being 'stuck' in everything, getting weaker every year
  • Drifting - Letting society take you wherever it wants
  • Settling - Being happy with 'ok' when you really wanted GREAT
It's what you do in your early 30's that determine how your life unfolds.

And if you're stuck, you’ll only get worse if you do nothing. 

Until you sink so deep in the drudgery most men live through. 

Till they end up buying an automatic bright yellow Corvette to ‘make up for lost time’. (chrome wheels)

In Mid Life Muscle you'll gain size and strength while staying lean - and you'll also increase your capacity as a man in the modern age. So you can stop wasting the little time you have left on earth.

Are you going to stay the same? (get worse)

Or are you going to take control of your life and become the man you’re meant to be?

Here are some Mid Life Muscle Transformations

Here’s what it takes to get results like you see on this page

Click the button and get my training completely for free on the other side. 

Then after completing the training, you’ll have an opportunity to schedule a call with me where I’ll design a roadmap specifically for your goals.

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